navigation guides

Interactive guides that help to nudge your reader towards desired attitudes, beliefs and behaviours.

Navigation Guides

While most of us can string a sentence or two together, writing content that people actually want to engage with (as much as their social media feeds) is a different skill altogether. Our content team is well versed in creating compelling pieces that give your audience what they need to make meaningful change in their lives – putting what’s on the page into practice.
People these days spend more time scrolling, clicking and swiping than they do staring at static content.
Our white-labelled guides go beyond static documentation, PDFs and traditional resources to deliver content in a way that is familiar and fun to the reader.
Capturing the essence of your brand is more than just picking the perfect font. Our team of instructional designers will work closely with you to make sure that your navigation guide is delivered in the voice and DNA of your organisation, industry or region.

Mullane & Lindsay Solicitors
The client wanted to build rapport with current and future clients by offering legal advice that was topical, digestible and in demand.
Nudge On developed an interactive and white-labelled Navigation guide that:
Keeping away from ‘Legalese’
We created an interactive, white-labelled and jargon free navigation guide that didn’t require a legal degree to understand.
Legal processes that were easy to process
Complex laws and legislation were made digestible via interactive case studies, step-by-step guidance and real-world examples.
Next steps that didn’t trip you up
We provided clear, easy-to-action next steps that helped readers understand when, why and how to engage with the client for future legal matters.

National Service Financial
The client wanted a financial capability guide for medically discharged veterans that would help them transition to a new, potentially daunting, season of life.
Nudge On developed an interactive and white-labelled Navigation guide that:
Made for the military
We understood that the cultural worldviews of veterans (including their opinions about money) are heavily influenced by their military experience. Our content was created with a clear awareness of this.
Keeping it relatable
Our financial advice was kept relevant and relatable via veteran focused case studies, choose-your-own adventure experiences and military flavuored design choices.
Simple drills for financial fitness
Transition out of the military is overwhelming, so we made sure our guide wasn’t. Instead of long paragraphs of jargon, we provided clear call to actions and relevant rule-of-thumb advice.

Galaxy Sport
Nudge on was engaged to provide a financial capability guide for elite NRL and sporting athletes.
Nudge On developed an interactive and white-labelled Navigation guide that:
Bespoke solutions for Pasifika athletes
Just as every athlete has different strengths on the field, every athlete has different attitudes and beliefs off the field. Our guide featured content, stories and real-world examples of desired financial behaviours that aligned with the core worldviews of Pasifika athletes.
Keeping it relevant for Rugby
We ensured our financial advice was practical, relevant and actionable for our audience via athlete focused case studies, choose-your-own adventure experiences and advice specific for elite sportspeople.
Making it easy to win the financial game
Clear call to actions, success stories from real athletes and easy-to-action rules-of-thumb increased the likelihood that readers would apply productive financial behaviours in their own lives.